Using the term "experts" very loosely here and I have always said if SKY are going to do it then they either employ somebody with a clue or they don't bother at all as it not only lets the punter down but it damages the credibility of the source.
Nothing against Adam Hamilton who probably ensures Harness Racing in Victoria gets more media exposure in the mainstream press than any other state but as a tipster he is fair at best. They need to realise exactly how much influence they have on mainstream punters and stop purporting to give "expert" advice from people who would hardly watch many video replays of races at all.
Take last night's Melton meeting for example, every horse Adam tipped in his pre race preview was crunched by TAB punters at the death and without a great deal of success. It makes sense to me that by employing a form analyst to give the last minute selections that the average punter will be tipped into more winners and therefore parlay that money into later races and increase turnover. Currently, they are a good chance of being broke after race 3.
TabCorp spend millions on marketing and research trying to increase turnover yet continually ignore what is staring them in the face. They should be maximising opportunities when they have punters eating out of the palm of their hand which is immediately before a race. Ever been in a TAB and a racecaller says a horse has been heavily backed??? Well every mug punter rushes up to back it with no thought given to form or price and then moan when it starts massive unders. It is this mentality that they need to capitalise upon.
Punters don't want to see reporters giving out the "late mail", if they were any good at punting they wouldn't be reporters - I have even seen Andrew Bensley doing the late mail at gallops tracks where he would never have even seen a horse race let alone be familiar with the local form.
Don't treat the punters as idiots, they deserve better.
